SAIE BEAUTY

Saie Beauty is THE cool girl. You know, the girl who looks like she wakes up with the perfect glow, takes her Hot Girl Walk, and makes a delicious and nutritious breakfast – all before 8 am.

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Our creative strategy involved pairing application videos with elevated copy that speaks to how Saie's products are not just makeup and not just skincare – Saie is award-winning makeup AND skincare.

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Click on the video to see supporting copy and ad strategy.